The Latest Google Update shows links relevant to you (personal results) on the top of the search results, what does this mean for SEO and how will if affect rankings?
Google is constantly making updates to its engine and algorithm in order to maintain its status as the most-used search engine. In an effort to provide the most relevant information to you as a user, Google has announced a new feature called “Search plus Your World.” This has a large impact on internet marketing and will certainly give SEO Toronto companies some work to do in order to best leverage this change for their clients with SEO services.
In an effort to understand people and relationships as well as content, Google will integrate personal results, profiles in search and people and pages as part of Search plus Your World. Search results will be customized for each user, including information posted either by themselves or by friends, and will also include the standard search results. Users will also have the option to search entirely within their world, or exclude those more personal search results. You will also be able to easily search for friends by beginning to type the name of a friend into the search results. Google with predict with autocomplete the name of the person for which you’re looking, allowing you easy access to your friends and their online profiles. The people and pages feature allows pages related to what you’re searching to also show up within the results; for example, searching “music” will bring up “Britney Spears”. There is much opportunity for an SEO Company to leverage these new features in optimizing pages for more targeted users. However, as this update is so new, it may take some time before the ramifications of SEO and Search plus Your World are completely evident.